There is nothing more iconic than the term 'Aussie Bombshell' that embodies an Australian woman - beautiful, natural, effortless......

Founded in 2008, Aussie Bombshell began making its mark in Perth, Western Australia with the release of its first product – Aussie Bombshell Sunless Spray Tan. Inspired by her beachside upbringing, creator Penni Towner, set out to create a luxe beauty and lifestyle brand with a focus on being consumer friendly both in application and ingredients. 

As a small child, Penni was surrounded by hard-working entrepreneurial family members, especially her dad Geoff, who was a man with big dreams. Geoff was the number one Aussie Bombshell supporter and instrumental in bringing the brand to life. Sadly, in 2017 after a long battle with illness, Geoff passed away, leaving behind the legacy of his spirit who lives on with all who knew him.

Today, Penni still continues with her vision of creating beautiful products to make everyone who uses them look and feel like an 'Aussie Bombshell'.